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LovePop financials for 2017

Created by Emmanuel for company
Lovepop
Revenue
Sales of cards
var105
Total Revenue
Expenses
Advertising
var115 3 comments 3 sources
Office
var113
Cost for making cards
var109
Employees
var106
Total Expenses
Profit
Show Submodel 32,400,000
$32.4 Million
2,000,000
Show Submodel 3,600,000
Show Submodel 2,700,000
Show Submodel 35,000,000
$43.3 Million
$-10.9 Million
Revenue Variables
Sales of cards

32,400,000
Submodel formula
Average price of a card12 * Number of cards sold in 20172,700,000
Comment
Expense Variables
Advertising

2,000,000
3 comments
Emmanuel It's unclear to what extent they spend money on advertising. SimilarWeb estimates that 30% of their search traffic is paid search.
about 2 months
Emmanuel They also hired executives from VistaPrint, which if they follow the same model, relies heavily on advertising. It would make sense as their brand would be an important barrier to entry for a market otherwise easy to attack
about 2 months
Emmanuel This article from early 2016 shows that they at least have advertising in their DNA :)
about 2 months
Comment
Office

3,600,000
Submodel formula
Average office cost monthly for an employee600 * Number of employees (average 2017)500 * 12
Comment
Cost for making cards

2,700,000
Submodel formula
Average cost for making one card1 * Number of cards sold in 20172,700,000
Comment
Employees

35,000,000
Submodel formula
Number of employees (average 2017)500 * Average salary (fully charged)70,000
Comment
Other variables in submodels
Average office cost monthly for an employee

600
Comment
Average cost for making one card

1
1 comment
Emmanuel We can get an idea of the cost for making such cards from the ones sold on Alibaba... Even if with better quality, I'd be surprised if it cost them more than $1/card
about 2 months
Comment
Average salary (fully charged)

70,000
1 comment
Emmanuel Most of the salaries listed here do not seem very high. It's in Boston (not San Francisco) and they probably hire a diverse set of people, including in sales/marketing/logistics/design and in the process of manufacturing cards, so it's not only developers with high salaries
about 2 months
Comment
Number of employees (average 2017)

500
1 comment
Emmanuel At the end of 2017 they grew to 600 employees, so we can estimate an average of 500 employees for the year
about 2 months
Comment
Number of cards sold in 2017

2,700,000
2 comments
Emmanuel "Lovepop sells over one million cards per year" in 2016
about 2 months
Emmanuel LovePop sales grew 270% in 2017
about 2 months
Comment
Average price of a card

12
1 comment
Emmanuel Most cards are at $10 or $13, some at $15, and some cards are sold in bulk
about 2 months
Comment
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